About me
Lisa Hà, M.P.A. joined St. Anne’s-Belfield School in September 2020, following 15 years in higher ed and nonprofit marketing, where she quickly found that the world of independent school comms was ready for an evolution. Taking an in-house agency approach, her team stopped serving as the school's on-demand print center and started serving as a strategic partner. Working hand-in-hand with partner offices, they yielded the highest enrollment in school history for two consecutive years. This same approach saw great returns in a prior role at Mary Baldwin University, realizing a 222% increase in residential enrollment in the span of eight months. Hà and her team members have previously presented at Niche.com's inaugural PK-12 Enrollment & Marketing Summit, NAIS Thrive 2025, the 2025 SAIS Annual Conference, and will be jointly presenting at the 2026 E3n Annual Pre-conference along with Mission & Data.
